analytics & decision-making process
Digitalization of the physical space
Tailored products and services
The current tricky environment and the emergence of new market challenges make essential for financial organizations to learn more about their customers and their activity while visiting their preferred bank branch.
Understanding customer behavior is key in the age of Open Banking as financial institutions need to successfully compete with both: new players on the market with a non-financial background; and Fintechs with access to clients' financial information, an area that used to be exclusive to banks.
New technologies for
Technology has changed our society. Almost any banking institution has installed devices that generate an immense amount of user data. This may help financial organizations to design:
Customer behavior patterns
Data abstraction models to deal with data from different devices
Metrics to improve efficiency of sales agents
Financial institutions can leverage AI and predictive analytics to have a better understanding of what is happening in their branches and why to plan their strategies accordingly.
The combination of new technologies with real-time data collection offers banks the opportunity of establishing new personalized consumer experiences.